For the launch of the new “Sücht Nüt” (natural ingredients) products, Thomy wanted to test a large social media campaign, in which videos would play a major role. But social networks have their own language and code: be attractive in the first 10 seconds, keep the attention with a good story, use new visual identities.

Technical solutions: A mix of Motion Design, Stop Motion and 3D.

A Bader Creation campaign